Pay once for the tour, own every file in it, and the link on your own website keeps opening

People stop at the window, look, and walk on. Whatever is putting them off is inside. And I cannot show them inside from out there.

Speciality and destination shops whose inside is the reason for the trip

Someone stops at your window. They cannot see the room, the stock or the people inside, so they judge the shop on its front and walk on. A tour lets them look inside first, from the street or from home. They come in already knowing what is there. We found no study that measures this for a shop, in any country, so we put no number on it.

We photograph the approach, the way in and the selling floor as linked spots. Your customer walks them on a phone before they leave home. Each spot shows the room in every direction at once, so nothing is left out and the awkward corner is in the picture with everything else.

• United States: 240 adults explored tours built from 360 photographs of real shops¹⁸. Seeing the shop and moving through it made them more likely to say they would visit. Feeling something about the brand did the same.
• United States: the best-known model of shop choice was tested on a screen¹⁹. 2 studies showed 297 and 169 students a 5-minute walkthrough of a real shop. Layout, colour and fit-out counted for more than staff or music. The model explained 54% of the choice.
• The mapping platform asks for this material itself¹: “Capture shots of your facilities, product shelves, and menus.”

Every study here is foreign. Every one stops at a screen. Not 1 counted a visit. Not 1 counted a receipt. A meta-analysis of 47 tests²⁰ weighed intention against behaviour. A big change in the first gives a small one in the second. And 1 paper²¹ finds lifelike websites can put people off. Does your shop photograph better than it lives? Then this is the wrong purchase. It is 1 day and 1 light.

We are up a flight of stairs, at the back. The door does not look like a shop door. People give up before they find us.

Upper floors, courtyards, back streets, and units behind a shared entrance

A customer who cannot find your door does not arrive. A hard address costs you customers every month, not just once. With a tour they watch the walk from the street to your door before they set off. They arrive knowing the stairs, the landing and the door. We found no figure for how often people give up, so none goes on this page.

We photograph the route the way it is walked: the street, the entrance, the stairs or the lift, the landing, the door and the room. Your customer can walk it as many times as they like. In each spot they arrive facing the right way, so they always know where to go next. That direction is set room by room when the tour is built.

• The arrows that link the spots come with every tour and are never an extra. Our rate card says it in its own words: “the arrows that let people walk the tour are the tour, not an extra”. So the answer here carries no surcharge.
• Which way a visitor faces when they come through each doorway is set by hand when the tour is built.

It records no distance. No walking time. No gradient. No number of steps. “2 minutes from the square” is answered by walking it. 11 of our 12 project pages record no floor plan. So the in-tour plan a unit inside a centre asks for next has never been built here. And a capture is dated. New hoarding on the route is not in last year's tour.

The tour shows my room. It does not show what is on the shelf, which is the only thing I actually sell.

Speciality, food and destination retail, where the stock is the reason to come

Your customer comes for what is on the shelf, not for the room. A plain walkthrough shows the room. And a service does not show up in a photograph at all: alterations, repairs, fitting, ordering in, engraving. Here a shopper clicks the shelf and sees the product, or clicks the repair bench and sees the work you do.

We put a marker on the thing itself. A shopper clicks it and a full-size photograph opens over the room, or a video of that product plays in the same spot. The brand they search by name, the repair bench, the made-to-measure desk, the service counter. Each close-up is priced on its own and shot on the same visit, so the picture and the position come from 1 trip.

• An information point opens where the visitor is standing. They see the product without leaving the room or losing their place.
• Photographs load in pieces at several sizes, so a shopper can zoom in on a label or a nameplate and it stays sharp. That is what makes a close-up worth attaching.

The 1 written panel in our whole archive is placeholder text. It is live today. We have never shipped finished written interpretation. The words come from you, or they are quoted as separate work. A point cannot be added later without another visit. It carries no price and no promotion. No stock level and no availability. A shelf is dated the day it is photographed.

I trade 4 months a year. Half the people walking past my window are Italian, and a lot of the rest are not Albanian either. Why would I pay every month for something I only need in July?

Coastal, seasonal and tourist shops, and anyone whose trading year is short

Plenty of the people who walk past your window do not read Albanian. If the tour is written in 1 language, everyone else is guessing at it — the room names, the labels, whatever you wrote about the stock. Give it a second language and an Italian reads every word in Italian. A German reads it in German. Same shop, same photographs, their own words.

We rebuild every word of the tour in another language over the same photographs — the room names, the labels, the panels, the buttons. Nothing is photographed a second time. You pick which languages, and each one is priced on its own. 1 visit, more than 1 audience.

• Border entries of foreign citizens were 2,381,864 in August 2025 and 552,187 in January 2026²⁹. That is 4.3 times as many. They are border movements, not shoppers.
• Foreign visitors who stayed in Albanian accommodation in May 2026³⁰: Italy 19%, Kosovo 11%, Germany 10%, France 9%, Poland 6%, other 45%. It counts people who slept here, not people who walked into a shop. We found no shop-level figure.
• A second language is a listed line on that rate card, priced per language rather than per photograph.

All 12 of our projects carry exactly 1 language. So this is capability rather than track record. A layer sits over the same photographs. The signage, the tickets and the packaging stay in whatever language they were printed in. 45% of visitors³⁰ are from somewhere else, so 2 languages still miss most of them. And a seasonal shop is usually outside the free travel radius. A day's travel sits against the smallest capture we sell.

I changed the whole shop in March. Whatever you shot in February is a picture of a shop I do not have any more.

Fashion, seasonal and food retail, and anyone who refits or re-ranges

A shop goes out of date faster than any other building. A hotel room looks the same in 3 years. A selling floor is different in 3 weeks. So we build the tour on the parts that stay. You change the stock in March and it still looks like your shop. You are not paying for a fresh shoot every season.

We frame every interior spot so the picture rests on the things that do not move: the fixtures, the counter, the floor, the ceiling, the lighting. The stock is in every frame and the subject of none. We keep prices, promotions and dated displays out of frame. We tell you the date the photographs were taken, and we say all of this before you buy.

• A visitor can zoom in close enough to read a label. A readable price ticket is a published price on a shop anyone can identify, so we keep tickets out of frame.
• A refresh is charged only for what changed. Our published rule, in its own words: “It is not hosting and it is not a retainer.”
• The mapping platform says its own pictures “could be anywhere from a few months to a few years old”³¹. And it tells a shop to update its photographs¹ after a remodel or new products.

We have never delivered a refresh. Not in this sector, not in any other. The smallest tour we build is 4 photographs. The minimum is what 4 costs. So a change smaller than that costs what a whole small tour costs, plus travel. On a shop, most real changes are smaller than that. Whether the minimum applies to a refresh is unruled. So we will not sell a fresh capture as the cure for a stale tour. And a monthly platform absorbs small changes better than we do.

We paid for a tour once. It lives on somebody else's account. The link on our own menu goes nowhere now. And I do not know what is left if we stop paying.

Shops about to sign a monthly one, and shops already renting

A tour is a one-off job that is often sold as a monthly bill. The supplier decides what happens when you stop paying. The link on your own website stays up after the tour behind it has gone, and it opens nothing.

We opened 200 Albanian shop websites in 5 towns, and 158 of them loaded¹³. 3 businesses had published a tour you could walk. All 3 rented the viewer. 2 of the 3 are dead today, and the words are still on the shop's own menu. We did not contact them, so we do not know what happened.

We do 1 capture and hand you a folder: the panoramas, the interface, the icons, your logos, fonts and the code. Put it on your own server and there is nothing more to pay. Or we host it on our subdomain for €5 per GB of storage a month. The tour has no subscription behind it, and you hold the files either way.

• A capture platform's own subscription agreement, clause 11.2¹⁴. When it ends the customer “will cease to have any ability to export … Customer Image Data”.
• The same agreement renews itself¹⁴. Stopping it takes 30 days' written notice. It sets out no grace period for export, and its separate terms say you “must destroy any material obtained from the Service”.
• A second vendor publishes what a downgrade does¹⁵. Hotspots “will be visible only to you”. And: “Your custom domain will be disabled and all the links will no longer work”. The photographs survive. The walking between rooms stops.
• 1 of the 2 dead tours is a menu item on a national grocery chain's own site¹⁶. It returns 404, and the menu item is still on the site.

A supplier abroad publishes “Yours for good” and “No subscription”¹⁷. On the same page it charges a yearly hosting fee for its other product. One-time and yours-to-keep is a claim this market already makes. Owning files does not abolish hosting. It relocates it. A folder pushes to no platform by itself. Show a live map inside a tour and that panel works for as long as that service does. Same for a page from your own site.

That camera sees everything. My customers, my staff, my till, my stock. And the shop across the road can open it too.

The owner approving the visit, and the staff and customers in frame

A shop is a public place, and it trades while it is photographed. Your staff, your customers, your till and your stock are all in the room. So you decide what the camera records before anyone starts, and what you say no to stays out.

We agree what gets photographed before anything is photographed. We walk round with you first, write down the spots, and write a list of what is not taken: the office, the safe, the alarm panel, the back door, the key cabinet. We work around your busiest hours, with staff who know the camera is there. The job says in writing how long we keep the files and how to have them taken down.

• A 360 photograph has no crop. Everything in the room is in the frame, in every direction. That is why the list of what is not taken is agreed first.
• The mapping platform puts the duty on the photographer³². Its own words: “it's the photographer's responsibility to decide which elements … must be blurred to respect others' privacy”.
• Working around your trading hours is wording we already publish. It was not written for this page.
• We did not open Albania's data-protection law, so we print no article number here.

This is a promise about how we work. It is not something the software does. We have no blurring line on our rate card. No removal line either. So “we will take it out afterwards” is not ours to offer. We have not settled 1 retention period that covers every job. And a shop photographed empty has no life in it. Where looking busy is the appeal, that is a real cost.