What a 360° tour costs in Albania, and how to work out your own

€40 for each of the first ten 360° photographs, €30 for each one after that, and a €160 minimum, which is simply what four photographs come to. VAT is not included, and goes on the invoice. Travel within 25 km of our base in Tirana is not charged. Count the positions a camera would have to stand in to show your building properly, apply those two rates, and you have your own number without speaking to anybody.

The rate card, in full

That rate buys the finished walkthrough, not a stripped version of one. The capture visit and the crew, the stitching, standard colour and exposure correction, the build, the interface it runs in on desktop, phone and in a headset’s own browser — and a self-contained folder of files at the end that is yours. Unlimited navigation arrows are included: the arrows that let people walk the tour are the tour, and charging for them would be charging you for the product. The full inclusion list is on the pricing page.

Counting your own building

You do not need us to do this part, and you will get a better answer if you walk the building yourself with a notebook. What you are counting is positions, not rooms and not square metres.

1. Stand in each room and ask whether one position shows it

   Most rooms need one. From the middle of an ordinary bedroom or office you can see all of it, so that is one photograph.

2. Add a position wherever something is hidden

   An L-shaped room has a corner you cannot see round. A long hall has a far end. A shop with a back area behind the counter has two spaces pretending to be one. Each of those is another photograph, and skipping it is how a tour ends up with a blind spot a visitor notices immediately.

3. Add the joins

   Stairs, landings, corridor junctions and doorways between two parts of the building. These are rarely interesting on their own and they are what makes the tour feel like walking rather than teleporting between slides.

4. Add the approach

   The street outside, the entrance, the car park, the terrace. For a hotel or a restaurant this is often the part that does the selling, and it is easy to leave off a count made from a floor plan indoors.

5. Decide what you are not shooting

   Back offices, stores, staff areas, plant rooms. A tour is not an inventory. Deliberately leaving things out is normal and it is the cheapest decision on this list.

6. Apply the two rates

   First ten at €40, everything after at €30. If your count is under four, the answer is €160 — and read when a tour is the wrong purchase before you spend it, because under four stations it is a set of 360° photographs rather than a tour, which is a different product.

Your number and ours will not match exactly, and that is expected. We set the final count with you before anything is booked, and the quote is fixed against that count. What the exercise gives you is the right order of magnitude and a list of questions, which is a much better position to negotiate from than a request for a callback.

What moves the number after the count

Everything beyond the walkthrough itself is a separate line, priced per unit so you can count it yourself. The short version, with the full list and the honest case against each one in the ten priced extras:

• Descriptive photographs, €10 each. A close-up shot on the same visit, attached to a hotspot, opening full size over the panorama. This is what a menu, a product or a piece of equipment needs.
• Aerial photographs, €15 each. Conventional aerial stills, flown on the same visit. There is no 360° camera in the air, so aerial never adds a station you can stand in.
• Floor-plan positioning, €5 per panorama. Each panorama pinned to its place on a plan you already have, so the tour shows where you are standing.
• A floor plan drawn by us, €0.60 per square metre. Minimum €45, and €0.40 for each square metre after the first 150. Only for a building with no usable plan.
• Audio, €30 per file. Video, €30 per file. One track across the whole tour or a different one in every room — the price is per file either way.
• Publishing to Google Street View, €10 per panorama. You choose which ones go, and it is rarely all of them.
• An extra language, €100. The whole information layer rebuilt over the same capture, so a second language costs a fraction of the first build rather than another shoot.
• Analytics, €0.50 per distinct navigation connection, plus €50 once if you have no Analytics property yet. Why that unit is smaller than it sounds: €0.50 a hotspot means about €1.07 a station.

What is not in the capture price

VAT

Every published price excludes it. It is added to the final invoice under the rules of the country you are established in. If you are registered for VAT outside Albania, send the number with the booking.

Travel beyond 25 km

Billed at cost with no markup, itemised, and agreed in writing before anything is booked. There is no published per-kilometre rate because there is no markup to publish — you see what it actually cost.

Accommodation

At cost, with receipts, on any job that needs more than one night away — inside Albania as much as outside it. A four-station shop is a day trip. A sixty-station hotel three hours down the coast plainly is not.

Words and videos inside the tour

Writing the popup text, shooting the promotional video, producing the stills that go in it — that is content creation and it is quoted per job, because the scope is whatever the building needs said about it.

Hosting

Handing over the folder costs nothing. Put it on your own domain and there is nothing further to pay; leave it on our server and it is €5 per GB of storage a month. See what we make.

The number we will not print

We publish our rates. We do not publish what any particular client paid — not the hotel, not the university, not the bakery. What a specific job came to is between us and the person who commissioned it, and a studio that publishes one client’s total has told you exactly what it will do with yours. The counts are public on the project pages and the rates are on this page. If you want to multiply one by the other, that arithmetic is yours to do.