Can I measure a room inside a virtual tour?

Not in ours. A 360° panorama has no scale, and our tours carry no measuring tool. You can see proportion — that a room is wider than it is deep, that a ceiling is high — but not a dimension you could order furniture against. Where you need real dimensions, the answer is a drawn floor plan. We price that at €0.60 per square metre, with a €45 minimum. Where the dimension has to be certified, somebody licensed has to come and measure the building. That is a different profession from ours.

Are virtual tours accurate?

Ours are accurate as photographs: what you see is what stood in the building on the day, with standard colour and exposure correction and nothing added or removed. They are not accurate as measurements, because they carry no scale, and we publish no tolerance figure for any of our outputs because none has been established. If a decision turns on a dimension, do not take it from a tour.

Do you fly a 360° drone?

No. There is no 360° drone in the studio, so there is no aerial station you can stand in and look around from. Aerial means conventional stills and video from a normal drone, at €15 per aerial photograph, flown on the same visit as everything else. It has been flown on one of our published projects, and we say so on that project’s page.

What is the difference between drawing a floor plan and positioning my panoramas on one?

Positioning uses a plan you already have: each panorama is pinned to its place on it, so the tour shows where you are standing as you move. That is €5 per panorama. Drawing is producing the plan itself, for a building with no usable one, at €0.60 per square metre with a €45 minimum. One is a build step in the tour; the other is a document you end up owning.

Can a room be added after the tour is finished?

Yes, but only by going back to the building and shooting it. There is no way to reconstruct a space that was never captured. The new stations are built into the existing tour and the stations that have not changed are not re-charged, so it costs a visit rather than a rebuild.

What a 360° tour cannot show you — and when you need a floor plan or a model instead

Ahmed Pemaj Last verified 1 September 2026 9 min read

A narrow tiled veranda runs behind a wall of blue-framed glazing; climbing vine presses against the panes and an ornate courtyard facade shows through, ending at a pair of tall white panelled doors

A 360° tour is a set of photographs you can stand inside. It is very good at showing what a place looks like and how its rooms connect to each other. It cannot tell you a dimension, it carries no sound and no air, it records one hour of one day’s light, and it shows nothing whatsoever between two stations. Where a decision turns on how big something is, the answer is a drawn floor plan or a 3D model rather than a tour — and we would rather say so before you buy than after.

Everything below is a limit of the medium rather than of a particular build, so none of it improves with a bigger budget or a longer day on site. We publish it because a buyer who knows the limits buys the right thing, and because the alternative — letting somebody discover the limit after handover — costs both of us more than this page does. Every count on this page is our own, taken from tours we delivered.

What a panorama does not carry

Dimension: A panorama has no scale. You can see that a room is larger than a person and smaller than a hall, and that is where it stops. There is no measuring tool inside the tour, and we publish no accuracy figure for our tours, our plans or our models, because none has been established. Anyone quoting you a millimetre tolerance for a photographic walkthrough should be asked how it was arrived at and by whom.
Sound: Silence, unless somebody records audio deliberately and places it in the build. A bedroom above a main road and the same bedroom on a courtyard look identical and are not the same room. Audio is a separate, priced line — €30 per file — and it is narration or ambience that we captured on purpose, never a record of how loud the place is.
Air: Temperature, draught, smell and humidity do not photograph. A basement that is cold, a kitchen that is hot and a room that has been shut since last season all read the same on a screen.
Anything under a surface: A camera records surfaces. Fresh paint over damp is fresh paint. What is behind it is invisible until it comes back through the wall, and no capture, retouching pass or model changes that. A tour is not a professional inspection and it is not a condition report.
Time: A tour is one hour of one day, and the light in it is the light we had. A north-facing room shot at four in the afternoon in autumn is not that room in June. A seafront terrace out of season is not the terrace in August. That is worth planning around rather than apologising for afterwards.
What falls between two stations: The tour is continuous to look at and discontinuous in fact. Between one position and the next there is no record at all. If something matters and no station stands in front of it, it is not in the tour and cannot be added to it later without going back to the building.
Anything behind a closed door: A door that was shut on the capture day is a wall for the life of the tour. The visitor cannot open it.

The gap between two stations is the limit that costs people money

So it is worth making concrete. The largest tour we have published covers sixteen apartments, the halls on four floors, the entrance and the terrace — and everything not in that list is not in the tour. The station list is therefore the specification, not a summary of one. That is why the count is agreed with you before anything is booked, and why the project pages publish the station names as text you can read without opening the tour. The one exception is a six-station shop whose own labels are the same six words, and that page says so rather than inventing six different ones. Read the list, and you know what a tour does and does not contain.

The one thing a tour does record about position

Eleven of the twelve projects we have published carry no floor plan at all. The exception is a university building with two plans built into the tour, and on those the marker moves as you walk: at any moment you can see which room you are standing in and where it sits in the building. That answers where am I. It does not answer how far is it to that wall. Those are different questions, and a tour answers only the first.

When the answer is a plan or a model

What to buy when the question is not what a place looks like
What you need to answer	What answers it	How it is priced
Where am I in this building	A floor plan built into the tour with your position tracked on it	€5 per panorama positioned, using a plan you already have
How big is this room	A floor plan drawn from the capture	€0.60 per square metre, minimum €45
Will this fit in that space	The drawn plan, and the item’s own dimensions	As above. The plan is the document; the tour is not
What does the whole volume look like from outside	A 3D model of the space, or of an object inside it	Quoted per job. It does not follow from a station count, so it is not on the rate card
Is this dimension certified	Measured drawings, signed by a licensed professional	Not something we sell, at any price

What to buy when the question is not what a place looks like

All figures are the published rate card and exclude VAT. They are not a quote for any particular building. The drawn-plan rate falls to €0.40 for each square metre after the first 150.

The distinction in the first two rows catches people out, so it is worth stating twice: positioning is pinning your panoramas onto a plan you already own, and drawing is producing the plan itself for a building that has no usable one. They are different lines with different units, and the second is not a discount on the first. Both are on the pricing page in full, and what we make sets out where plans and models sit beside the walkthrough — all three come off the same visit.

What we do not do at all

We do not shoot 360° from the air. There is no 360° drone in the kit and we will not imply otherwise. Aerial means conventional stills and video from a normal drone, priced at €15 per photograph, and it has been flown on exactly one of the buildings we have published.
We do not sell certified measurement. No published tolerance, no certified dimension, no measured drawings, no scan-to-BIM. If a deliverable of ours ends up in a decision that needs one of those, it is being used beyond what we said it was.
We do not model what was not captured. Everything we produce comes from one visit to the building, so a room nobody stood in is in none of the outputs.
We do not fill a gap after the fact. A station that was not shot cannot be reconstructed; the honest answer is a second visit, and that is what we would quote.
We do not present a retouched room as the room. Standard colour and exposure correction is in every price. Decluttering, day-to-dusk and virtual furnishing are a separate quoted line, and they change what a room looks like rather than what it is.

When a tour is still exactly the right purchase

Most of the time, because most of the decisions a tour is bought for are not dimensional. A guest choosing between a superior suite with a sea view and a deluxe with a side sea view is not measuring anything. A prospective student deciding whether a robotics laboratory is real is not measuring anything. A buyer abroad deciding whether a flat is worth the flight is not measuring anything — they are deciding whether the place is what the photographs implied.

The failure is not buying a tour. The failure is buying a tour to answer a question it does not answer, and then being surprised. If your question is dimensional, ask for a plan or a model instead — tell us what the decision is and we will say which of the three you actually need, including when the answer is none of them. When a tour is the wrong purchase altogether is its own post.

Questions people ask

Can I measure a room inside a virtual tour?: Not in ours. A 360° panorama has no scale, and our tours carry no measuring tool. You can see proportion — that a room is wider than it is deep, that a ceiling is high — but not a dimension you could order furniture against. Where you need real dimensions, the answer is a drawn floor plan. We price that at €0.60 per square metre, with a €45 minimum. Where the dimension has to be certified, somebody licensed has to come and measure the building. That is a different profession from ours.
Are virtual tours accurate?: Ours are accurate as photographs: what you see is what stood in the building on the day, with standard colour and exposure correction and nothing added or removed. They are not accurate as measurements, because they carry no scale, and we publish no tolerance figure for any of our outputs because none has been established. If a decision turns on a dimension, do not take it from a tour.
Do you fly a 360° drone?: No. There is no 360° drone in the studio, so there is no aerial station you can stand in and look around from. Aerial means conventional stills and video from a normal drone, at €15 per aerial photograph, flown on the same visit as everything else. It has been flown on one of our published projects, and we say so on that project’s page.
What is the difference between drawing a floor plan and positioning my panoramas on one?: Positioning uses a plan you already have: each panorama is pinned to its place on it, so the tour shows where you are standing as you move. That is €5 per panorama. Drawing is producing the plan itself, for a building with no usable one, at €0.60 per square metre with a €45 minimum. One is a build step in the tour; the other is a document you end up owning.
Can a room be added after the tour is finished?: Yes, but only by going back to the building and shooting it. There is no way to reconstruct a space that was never captured. The new stations are built into the existing tour and the stations that have not changed are not re-charged, so it costs a visit rather than a rebuild.